In a brazen display of commitment to contributing to a cleaner and safer world, Adidas is doing the unthinkable. Never in the wildest dreams of millions of its fans will Adidas resort to recycling as the core of its Futurecraft Loop sneakers. But knowing the footwear excellence of the brand, the Futurecraft Loop will only generate more followers. You are looking at a sneaker that is not only stylish; it also makes perfect sense in a world that is now growing in environmental awareness.
The Futurecraft Loop has all the design attributes of a classic Adidas sneaker. What many will never realize is that every square inch of this footwear comes from recycled materials. Adidas recycled plastic products and turned them into durable thermoplastic urethane pellets. The brand then molded these into the BOOST midsole technology of the Futurecraft Loop. It is still a very responsive and very springy sneaker. The only difference now is that you have a touch of eco-friendliness in the midsole design.
The same recycled TPU also forms the tongue label and eyelets of the Loop. The outsole also features recycled TPU. It has the same superior grip capabilities of other Adidas sneakers but without the bulky nubs. It is perfect for everyday travel or for going from home to the school or office.
The best part of the Futurecraft Loop is that there are no stitches or glues involved. What you get is an elegantly-melded and fused bottom and upper units. This helps improve the longevity and structural soundness of the sneaker. The upper also features recycled TPU in the form of heavy-duty knits.
The Adidas Futurecraft Loop sneaker may not have an outlandish styling, but it is well worth your attention. It is the brand’s ambassador for its move towards eco-friendly footwear solutions.