1. Who we are
2. Changes to this Policy:
Shoe Hero works continually to personalise and improve its website, content and services and this may bring about changes in our information processing activities. We may therefore change this Policy to reflect change in our data gathering policies or change in applicable data laws. In the event of such changes, we will post the updated policy on the site and where appropriate, we will notify you via email.
3. Information we Collect:
In this section, you can read about the types of information that we collect about you as a visitor, the purposes of collection, how we process it and the lawful grounds we rely upon in the processing of personal data and the period for which we keep personal data.
a. Information from you
i. Personal information: When you contact us, sign up for Shoe Hero newsletter or create an account at the site, we will collect certain personal information including your name, email, and website. If you submit comments or product reviews to the site, or if submit an enquiry, please note that you may provide personal information about you and we advise you to take caution when doing so.
ii. Location data: If you submit or upload images, please take note that these images may contain location and other embedded data (EXIF data) which can be extracted by any person having accessed to the image. We advise to remove location data from your images before uploading them to the site.
b. Information about website usage: In addition to the information that you personally give to us, we also collect information about your purchased and how our use our services.
i. Technical data: When you view the site, our web serve automatically registered certain information regarding the use of the site. These include the type of device used to access the site, the internet protocol address used to view the site, the type and browser used to view the site and the particular pages viewed by the user on the site. This information is generally non-personal and may be used without identifying you as specify natural person.
ii. Search queries: Shoe Hero provides the ability to search for relevant content or products on the site by entering relevant search queries. We may collect and use search queries so as to optimise our website and content and offer our customers a more useful experience.
4. Cookies and Similar technologies:
a. What are Cookies and Web Beacons? A cookie is a small text file which a website’s hosting server downloads to the user’s device when a user views the site. Web beacons (tags, web bugs or tracking bugs) on the other hand are tiny, transparent images which are embedded on one or more of the site’s webpages. Shoe Hero uses two types of cookies: temporary cookies and persistent cookies. Temporary cookies are cookies which are only active when the user is navigating the site. When the user closes the browser and leaves the site, these cookies are forthwith erased by the server. These cookies help to make browsing experience easier and useful by remembering user actions on the site and information submitted on the site. They, for example, can remember your log in information so that you don’t have to log in to the website repeatedly as navigate from page to page. They can also remember content and products you have viewed on the site and help to personalize products, services or content that may relevant to you.
Persistent cookies help us to remember user preference over time including for example preferred language and settings. These cookies stay in the user’s device for a set period of time or until deleted manually by the user. Both cookies and web beacons collect information about how users browse the site, which pages they click, how long the stay on the site and the date and time of their visit. They do not collect any personal information. To avoid or block cookies, please review the privacy and cookies settings of your internet browser.
b. Web Analytics: We also use third-party services such as Google Analytics, Google AdSense and Facebook Pixel to collect certain non-personal information about user interactions on the site. These third parts provides may set their own cookies which will collect non-personal usage information such as the website that referred a user to our site, links clicked on the site, time spent on the site, pages clicked on the site, device information, browser information as well as IP address information. Facebook Pixel helps to measure the effectiveness of our Facebook Ads. Google AdSense helps us to target and server our ads basing on user’s previous interaction on our website. Google AdSense may therefore set and use double-click tracking cookie, which is a third party cookie. Double-click cookie helps to track the use of affiliate links and understand for example if users buy products after following the affiliate links hosted on our website. This in turn assists to process our affiliate commission. Google Analytics helps to measure and analyse web traffic to our site and optimize our website. We may share information collected by web beacons and cookies with other third parties like marketers and advertisers. To learn more about cookies please visit www.allaboutcookies.org and to learn more about Google or Facebook’s behavioural advertising practices, please Google and Facebook Advertising’s help pages.
5. How we use information: We use your information to
a. Provide service, products and information requested by you. We process information so to register you as our customer and be able to provide content, advice, guides or other information requested by you in accordance with our Terms and Conditions.
b. Communicate and inform you: We use your name and email address to inform you about the products, gifts or gear featured on our site and to respond to you questions about such products as well manage any customer support issues.
c. Improve and personalise our website content and services. We use your feedback, comments or product reviews to improve the quality and substance of our articles, stories, blog posts and product descriptions and offer more relevant, well-written and informative content.
d. Marketing: If you opt-in to receive the Shoe Hero newsletter, we will use your email to send marketing emails until you opt-out
e. Improve our website: We use the aggregate cookie and analytics data to review website usage so as to improve its appeal and functionality.¨
f. Security and Legal Compliance: We also use non-personal data to review site usage, prevent abuse, fraud and other unlawful activity so as to ensure that the site is safe and secure for or users. We will also process personal data when required to do so in order to comply with any legal requirement or order of court or law enforcement agency.
6. Lawful Grounds For Processing of Personal Data:
Shoe Hero uses personal data for the purposes specified above using the following legal justifications.
ii. Consent: When you contact us directly, we rely on your consent to use your personal information to make contact or communication with you in relation to your enquiry or customer support matter.
iii. Compliance with the Law: Shoe Hero may collect, keep and/or disclose personal information when required to do under any applicable law or order of governmental regulatory or enforcement agencies.
iv. Legitimate interest. We will collect, analyse and use use’s browsing information and IP addresses in our legitimate interest to analyse the performance of our website and improve its functionality, track affiliate commissions and carry out our mission of publishing relevant content.
Shoe Hero does not sell or lease information to any third party for any purpose. However, from time to time, Shoe Hero may have to share certain personal information or information about you in certain circumstances where it is necessary to provide our services, fulfil our contracts with you or comply with the law. We may share or disclose information in the following exceptional circumstances:
a. To our service providers: We may personal information and information about the use of services to parties who provide us with information technology and web services including for example companies who manage necessary operations, development, technical operations and maintenance of our website and newsletter service. When personal information is shared, we ensure that we share only such personal information which is required to complete a particular task or service having regard to the purpose for which it was collected.
b. To facilitate business or asset transfer: When Shoe Hero is acquired or merged with another business entity, or when its assets are sold, some personal information may be transferee as necessary to complete such asset transfer , merger or acquisition.
c. To comply with the law: We may share information to governmental agencies when required to do by law or in connection with investigation, prevention or prosecution of a crime.
d. Marketing: As an affiliate marketer, Shoe Hero may share certain non-personal information (such as IP addresses, user or client IDs) to our marketing partners and advertisers.
8. How Long We Retain Your Information:
Shoe Hero will not keep your information for long than is necessary or permitted by the law. If you subscribe to our newsletter, we will retain and use your e-mail address until your subscription expires. If you contact us and provide name and other contact information in relation to customer support matters, we will retain such information
until relevant mater is finalised. If Shoe Hero is involved in any legal proceedings or investigation, we may retain information to which those proceedings relate to until the proceedings or investigations, as the case may be, are finalised. We may also retain information for longer or specific period as required by applicable data retention laws.
9. Your Individual Rights:
If you are an individual established in the European Union/European Economic Area (EEA), you have, in accordance with the General Data Protection Regulation, certain data rights with regard to your personal information. These are:
a. Right to access: Shoe Hero is open and transparent in how it processes personal information and if you would like a deeper insight about the types of personal information that we process about you, you can requests access to such information. This information will be provide as a register extract depicting the purposes for collection of your information, the type of information, the categories of parties to whom we share or have shared your information, retention periods, and details about where the information has been collected from. Request for data access must be in writing and signed by you personally and sent to us via email at ____________________________________ or to our registered office at _____________________________.
b. Right to correction: You can request that your personal data be corrected if such information is inaccurate. In addition, and with regard to the purpose for which such data was collected you have the right to update or supplement any information which is incomplete.
c. Right to erasure. You can request the erasure of personal information we process about you if such information is no longer necessary for the purposes for which it was collected or processed including where the information is processed in an unlawful way, where the information must be erased as required by law or if the information relates to a child under 13 years of age who is under your care. We may not fulfil requests for deletion of personal data if there are legal obligations or requirements which prevent us from erasing some of your information immediately.
d. Right to restriction: You have the right to limit the processing of your personal information. If you dispute the accuracy or completeness of your personal information for example, you have the right to request that we restrict the processing of such information until it is corrected.
e. Right to data portability: If our right to processing of personal information is grounded on your consent or performance of contract with you, you have the right to request that such information about you or which you have provided to us be transferred to another data controller.
f. Right to object to certain types of processing: You always have the right to avoid direct marketing and to object to all processing of personal information which is based on profiling.
10. How We Protect Your Information:
We have implemented organisational and technical security measures which are required to protect your information against unauthorized access, modification, and erasure. These include the use of commercially available encryption technology (Secure Socket Layer (SSL) technology) and the use of strong passwords. Access to your information is only available to those Shoe Hero personnel who actually need access to be able to fulfil our services. We also comply with all laws that protect your integrity including the General Data Protection Regulation. Please note that while we work hard to protect personal data, you acknowledge the numerous risks associated with transmission of information online and accordingly we do not make any warrant of security of your personal data or information.
11. Links to Other Websites:
12. Data breach notification:
In case of breach of personal data which us likely to affect your rights, we will as soon as practicable notify of the nature of the breach, the likely consequences of that breach and the possible measures to address or mitigate the adverse impact of that breach
13. Contact and Complaints:
If you have any questions about the processing of your personal information, you are welcome to contact us at contact (@) shoehero
If you are not satisfied with the way we deal with your requests, you have the right to submit a complaint to the national data supervisory authority.
This Policy was last updated on 28th March, 2019